Wednesday, August 29, 2007

Brown is Cool

The "I burned my tongue" excuse will no longer be accepted for missing games or pickup. A nifty idea similar to the Hypercolor fad & Ultra-Star Disc (changes color).

This innovative lid alerts consumers their hot beverage may be too hot by changing from a [brown] color to a bright red when the lid is applied.

How it Works: Manufactured with a food grade compliant color-changing additive, when cold, the lid is a regular [brown] color.
When HOT, the lid turns red to remind customers to be careful.
As the drink COOLS, the color of the lid changes back to the regular [brown] color.

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