Tuesday, April 23, 2013

DC Breeze Flyer

Attendees to the inaugural professional Ultimate game in Washington, DC (DC Breeze vs Toronto Rush) were given a promotional pocket flyer. Printed double-sided; 3.75" x 4.25" & folded), it includes a 2013 roster, schedule of home games and background on ultimate in 'Ultimate 101'.

Cover
Inside
ULTIMATE 101
Ultimate is a team sport played with a flying disc. the object of the gameis [sic] to score points by passing the disc to a player in the opposing end zone, similar to an end zone in American football or the in-goal area in rugby. Players may not run with the disc, and must keep a pivot while holding thedisc [sic].

While originally called ultimate frisbee, it is now officially called ultimate in many areas because Frisbee is registered as a trademark, albeit genericized, for the line of discs made by the Wham-O toy company. In 2008, there were 4.9 million Ultimate players in the US.

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